IMI-Aktuell 2018/233

Amazon: In Stellung

von: 22. April 2018


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CNBC berichtet, wie sich Amazon aktuell an das Pentagon mit einer Werbeoffensive heranschmeißt, um einen lukrativen Auftrag zu erhalten: „As the Defense Department continues its march toward procuring a secure cloud software, an acquisition potentially worth up to $10 billion, Amazon Web Services has boosted its marketing presence at the doorstep of the Pentagon. A series of AWS advertisements promoting an upcoming summit have recently appeared on the walls and floors of the two-leveled Pentagon metro station. The ads have taken the place of those featuring defense companies such as Boeing, Lockheed Martin and Northrop Grumman.“ (jw)